PENGARUH PEMANFAATAN ARTIFICIAL INTELLIGENCE DALAM MANAJEMEN KERJA SDM TERHADAP KINERJA KARYAWAN GENERASI Z DI KABUPATEN GARUT

Abstract

This study aims to examine the effect of Artificial Intelligence (AI) utilization in human resource management on the performance of Generation Z employees in Garut Regency. The rapid advancement of AI technology in human resource management has enhanced work effectiveness, particularly among Generation Z employees who demonstrate a high level of technological adaptability. This study employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. AI utilization was measured through HR process automation, employee development personalization, and AI-based recommendation quality, while employee performance was assessed based on work quality, work quantity, timeliness, and responsibility. Data were analyzed using simple linear regression with SPSS. The results indicate that AI utilization has a positive and significant effect on employee performance (β = 0.880; p < 0.05), with a coefficient of determination (R²) of 0.627. These findings suggest that AI contributes to improving the performance of Generation Z employees and can serve as a consideration for organizations in optimizing the implementation of AI technology in the workplace.