ANALISIS KUALITATIF PENGARUH PRAKTIK MANAJEMEN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DI ERA DIGITAL

Abstract

This research aims to analyze the influence of human resource management (HRM) practices on employee performance in the digital era through a qualitative approach. Digital transformation has fundamentally changed the HRM paradigm, creating a need to understand its influence on employee performance. The qualitative research method with a thematic analysis approach was used, involving 15 informants from various organizations in Pangkalpinang City through in-depth interviews, participatory observation, and documentation study. Research results identified five main themes: (1) transformation of digital-based recruitment and selection processes, (2) digital competency development through innovative training, (3) real-time data-based performance management system, (4) optimization of digital communication and collaboration, and (5) increased employee engagement through digital platforms. The findings show that implementing digital technology-based HRM practices has a positive impact on productivity, motivation, and employee job satisfaction. However, challenges such as resistance to change, digital skills gap, and limited digital infrastructure are significant obstacles. The research concludes that the synergy between traditional HRM practices and digital innovation, supported by visionary leadership and adaptive organizational culture, is the key to success in improving employee performance in the digital era.