STRATEGI TRANFORMASI BUDAYA DIGITAL PADA LAYANAN UNIVERSITAS BUANA PERJUANGAN KARAWANG

Abstract

This study aims to formulate a digital culture transformation strategy for the Study Program at Buana Perjuangan University Karawang through the integration of SWOT analysis and the SIVA framework (Solution, Information, Value, Access). The research employed a qualitative case study approach, with lecturers, students, and academic staff as the subjects. Data were collected through observation, in-depth interviews, and surveys, then analyzed using a weighted SWOT matrix to identify strengths, weaknesses, opportunities, and threats, as well as their relation to the SIVA dimensions. The results indicate that the Study Program is positioned in SWOT Quadrant I (Aggressive Strategy), reflecting strong internal readiness and significant external opportunities. The digital culture transformation strategy focuses on curriculum and learning method digitalization, strengthening lecturers’ competencies, optimizing digital information and communication systems, enhancing value proposition and digital career services, and ensuring equitable access to digital infrastructure and services. Added to this are the four pillars of SIVA: competency strengthening, system enhancement, value development, and equitable access. This study emphasizes the importance of digital culture transformation at Universitas Buana Perjuangan Karawang through strengthening digital competencies, digitalizing the curriculum, optimizing information systems, and ensuring equitable access to infrastructure for the sustainable improvement of educational quality.